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This website had the following in the web page, "To view our full online catalogue, simply click on one of the series numbers, prices or stencil sizes to the right." Our analyzers viewed that the web page stated " We include free full coloured brochures with each order that is placed on our website." The Website also said " Please note We do not manufacture custom stencil designs. Has over 350 unique, decorative stencil designs used in arts and crafts, including border designs, African stencil designs, stencil books, brushes and more. Click on a stencil series below to view our designs." The website's header had stencil as the most important search term. It is followed by stencils, stenciling, and crafts which isn't as highly ranked as stencil. The next words they uses is african designs. stencil catalogue was included and could not be understood by search engines.